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CHURN: PUMPING NEW LIFE INTO FRONT

danielle-buccellato-042214-500x375-5098156Danielle Buccellato in her new fitness studio, Renaissance Pilates. Below, the facade of the long-empty Love Lane Tuxedos is about to get a makeover. (Click to enlarge)

By JOHN T. WARD

25-w-front-3-050214-220x165-1135315Pretty much equidistant from the northern end of Broad Street in Red Bank, two new businesses are revitalizing long-dormant storefronts on East and West Front Streets.

To the east, Renaissance Pilates has taken a chunk of space in what used to be Kislin’s Sporting Goods.

And on West Front, a decade of disuse and dilapidation is being reversed for the Red Bank Design Center, a furniture-and-finishes showcase to serve the interior design trade.

25-w-front-1-0502141-500x375-1701703The former Love Lane Tuxedos space is being gutted. (Click to enlarge)

rcsm2_0105081-220x165-9667185Renaissance Pilates is the brain-and-body child of Danielle Buccellato, a Holmdel native who, like many others working on Wall Street, saw her life take a sharp turn after the terrorist attacks of September 11, 2001.
“There was a lot of hurt,” Buccellato told redbankgreen’s Retail Churn. Having gone straight from college to the New York Mercantile Exchange, she decided to make a career change that put her lifelong love of athletics, yoga and fitness to work. So she opened a fitness studio in Hoboken, where she was living at the time.
First, though, she looked for space in Red Bank, a town she loved. But she couldn’t find the right fit.
That was a decade ago. Now, 39, with her Hoboken studio having upsized twice – it’s thriving next door to a W Hotel – Buccellato decided to listen to friends who wanted her to give Red Bank another try. She found what she was looking for at 8 East Front, where Kislin’s reigned for a century before closing its doors in 2005.
The 5,000-square-foot space, which was oh-so-briefly tenanted by furniture retailer Vizzini & Company, now features several distinct “lounges,” as Buccellato calls them, though they’re for anything but lounging. Clients of her 10 employees use them for Pilates, yoga, cardio and barre work.
“I’m always trying to evolve my programming,” said Buccellato.
*****
On the other side of Broad, at 25 West Front, a team of contractors has been swarming the former Love Lane building, which had fallen into such disrepair that there were reports it was unsafe to walk on the floor.
A group led by Nima Nili bought the building for $550,000 a year ago, taking it off the hands of a speculator who paid three times that amount in 2007 and never did a lick of work.
Now, quite contrary to worries voiced by Mayor Pasquale Menna that the building could sit idle for more years to come, it’s getting a total gut job – new floors and facade included. In fact, the structure will be open for business by the end of summer, said Gregory Grobstin, a graphic designer who doubles as  spokesperson for the Red Bank Design Center.
“It’s realistic,” he said of the timetable.
The center will cater to interior decorators, including Amy Manor, who has a design atelier just across West Front Street and will have a presence in the center. The space will employ the “shop concept,” in which individual manufacturers set up simulated room displays to show off their wares, Grobstin said.
Among the luxury brands lined up are Christopher Guy, Baker, Dorya, Shine by S.H.O, and the new Trump Home by Dorya, he said.
Off-the-street consumers, meantime, will be welcome at trunk shows, launch events, educational lectures, and charity galas, Grobstin said.

*****

In other Churnings, Broad Street has two new vacancies in the area of the Harding Road/Reckless Place intersection.
Poor Cat Designs is moving from 65 Broad, but not, as one might expect, into the new home of Goldtinker just up the street, at 24 Broad (both jewelry stores are owned by Joe Romanowski, who’s consolidating Goldtinker stores from Deal and Rumson into the former Jersey Shore Apparel space).
No, a sign in the Broad Street space newly vacated by Ten Thousand Villages says Poor Cat is moving in.
• The giant office supply store Staples closed last Saturday after less than four years at the location. The company recently announced that it was closing 225 stores across North America.
• Just across Broad Street from Staples, Monmouth Mattress last month bailed from the former Surray Luggage space it had occupied for barely a year and a half. By the looks of things, the business beat a hasty retreat, leaving behind bed frames and displays.
Remember: Nothing makes a Red Bank business owner happier than to hear "I saw your ad on Red Bank Green!"
Partyline
HEARTY FAREWELL FOR HARDY
RED BANK: Council to honor DPU supervisor Rich Hardy, who retired recently after almost 39 years of keeping things running.
HOMEBOUND? READ ON…
RED BANK: Can't get to the public library? It's now offering free delivery and pickups for homebound borough residents.
TAMING A BEAST OF A WEEK
RED BANK: After the second snowfall of the week, a borough family finds the perfect use for it – a Godzilla snow sculpture.
RED BANK: LIBRARY CLOSED, BUT THE HILL’S OPEN
RED BANK: Though the library was closed by a snowstorm, kids got to enjoy the riverfront property's steep slope Tuesday.
LIGHT(HOUSE) MAKEOVER
This year, getting ready for spring means a midwinter makeover for Strollo's Lighthouse in Red Bank.
TODAY: LOCAL PUPPY COMPETES ON ANIMAL PLANET’S “PUPPY BOWL”
Red Bank’s very own rescue puppy, Biscuit, is set to compete in Animal Planet’s Puppy Bowl this Sunday, February 11, at 2 PM. Th ...
WHAT? NO redbankgreen NEWSLETTER?
Apologies to redbankgreen newsletter subscribers: the daily email hasn’t gone out for two days because of technical issues.
RED BANK: TIRED OF SKEETERS?
RED BANK: Tired of mosquito bites every summer? Monmouth County has a free program to help eliminate skeeter breeding grounds.
SEA BRIGHT: POLAR PLUNGE FOR ST. JAMES, OTHERS
Hundreds braved the wind and sea on Sunday at 1PM in support of St. James Elementary School, and other Catholic schools in the area. The eve ...
RED BANK: RBR CLAIMS TITLE
RED BANK: Watch pure joy as the RBR boys basketball team celebrates its first B North championship in 17 years.
RED BANK: FORGET-IT FRIDAY
RED BANK: Train Station can be a lonely place Friday mornings, especially with cold rain in the forecast.
RED BANK: CROONING YOUR LOVE
RED BANK: Imagine a quartet of impeccably dressed gentlemen showing up at your beloved's workplace, singing of your love.
RED BANK: BLACK RIVER ROLLS ON
RED BANK: A 68-year-old rail freight engine can still be counted on to draw a trainspotting fan or two when it rolls through town.
RED BANK: ‘MONDAY SWEAT’ MEETS
RED BANK: Joined by the Hazlet Running Club, members of the Red Bank Run Club met for their "Monday Sweat" at Count Basie Field.
RED BANK: CARD SALE BOOSTS GYM DRIVE
RED BANK: Charter School Foundation offers student-deisgned Valentines cards to help raise funds for a gymnasium.
RED BANK: LOVE IS IN THE… WINDOW
RED BANK: Up next: Valentine's Day, and Partyline finds the Red Bank Chocolate Shoppe getting ready for a surge of love and craving.
CLOSING THE BOOK ON A GREAT CAREER
The Red Bank mayor and council honored with a resolution Linda Hewitt (in red) on her retirement from the Red Bank Public Library at Thursda ...
RED BANK: RAIL COMMUTER’S VIEW
A commuter's view of the Route 35 Cooper's Bridge over the Navesink River, as seen from North Jersey Coast Line train 3320 out of Red Bank F ...
RED BANK: PROMISING PROMS
RED BANK: Prom season approaches, and Lunch Break once again steps up with its 8th annual Prom Giveaway of donated dresses.
RED BANK: DOWN BY THE RIVER
RED BANK: Partyline contributor Karly Swaim captured a gloomy mood in Riverside Gardens Park Wednesday evening.